Dreft.ru LaunchedMay 19th, 2008 | Projects | Dreft, My Projects
General aim of the website was to reflect Delicate Clothes perspective into washing detergents: show negative effect of universal detergents and DREFT as clothes protector.
Once the site loaded starts game, where visitor lies ahead to safe clothes with the power of Dreft from the universal detergent.
After trying himself as clothes protector visitor can find out more about clothes hard days trought fun interactive shorts set which shows 3 main clothes life periods such as wardrobe, laundry and wearing.
Also site has an intro that gives better view about Dreft.
Overall site designed in glaring, positive style but with some dramatic and ironic faint notes.
Project director, Flash design/animation, flash programming – Vitaliy Onishenko
Art Direction, Design – Oleg Kostyuk ( theOleg )
Flash programming – Andrew Ermeneu
Products intro animation – Serge Velikorodnov
Character design, shorts concept and illistration – st. Valentin
Shorts animation – Animax and Alex Davidov
Sound producer, sound fx creation – Alex Orel
Voiceover – AudioPort
Convergent Media Group ( CMG )
Creative brief, idea, site concept, scenario, copywriting, requirements specification – Convergent Media Group