Dreft.ru Launched

May 19th, 2008 | Projects | ,

I’m glad to announce launch of promotional website for brand new light duty detergent Dreft (P&G)
Convergent Media Group production.

General aim of the website was to reflect Delicate Clothes perspective into washing detergents: show negative effect of universal detergents and DREFT as clothes protector.

Once the site loaded starts game, where visitor lies ahead to safe clothes with the power of Dreft from the universal detergent.

After trying himself as clothes protector visitor can find out more about clothes hard days trought fun interactive shorts set which shows 3 main clothes life periods such as wardrobe, laundry and wearing.

Also site has an intro that gives better view about Dreft.

Overall site designed in glaring, positive style but with some dramatic and ironic faint notes.


Project director, Flash design/animation, flash programming – Vitaliy Onishenko
Art Direction, Design – Oleg Kostyuk ( theOleg )
Flash programming – Andrew Ermeneu
Products intro animation – Serge Velikorodnov
Character design, shorts concept and illistration – st. Valentin
Shorts animation – Animax and Alex Davidov
Sound producer, sound fx creation – Alex Orel
PHP, DB, Html, Javascript programming – Serge Korgov (Elpas0)
Voiceover – AudioPort


Convergent Media Group ( CMG )
Creative brief, idea, site concept, scenario, copywriting, requirements specification – Convergent Media Group

Link: http://dreft.ru


  1. From mark on July 16th, 2008 at 10:31 pm

    Well done! I do like it!

  2. From enoya2000 on August 4th, 2008 at 11:26 am

    Can’t believe that website is your guys design and program. I do like it and i try to learn from you.

  3. From 张岩平 on August 15th, 2008 at 9:09 am


  4. From 张岩平 on August 15th, 2008 at 9:10 am


  5. From Jacek Dolinski on December 7th, 2008 at 9:43 pm

    hello. You must start making tutorials … ;)
    I like your style and i want to make graphics like you. Good Luck men !!

  6. From laze on November 14th, 2009 at 6:35 am


  7. From mahe on May 18th, 2010 at 7:12 am

    Hey man !!! whr u studied ??????

  8. From TheOleg on May 18th, 2010 at 4:51 pm

    at home, mahe :)

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